The epic journey of bringing MOXXOR to the world is a story of passion and persistence.

Noel and John Turner were born in 1955 in the small seaside town of Wanganui on the North Island of New Zealand. Their father and grandfather were hardworking fisherman, hunters, and farmers.

John and Noel grew up in humble surroundings. Their childhood was a boy's dream full of adventure, wildlife, sealife, hunting and fishing. Noel left school at the age of 16 to go fishing on the high-seas with his father, and John followed shortly thereafter. The wild unforgiving seas, the life-threatening experiences, the constant struggles and adversity, prepared them for the years ahead.

In the mid-seventies John and Noel were excited by reports from scientists that the greenlip mussel, growing wild exclusively in New Zealand, contained extraordinary health benefits for people who suffer from asthma and arthritis, and the world would one day want huge volumes of the product. Noel and John had a "wellness vision", they embraced the opportunity.

John and Noel Turner were among a handful of individuals who pioneered the greenlip mussel aquaculture industry. They began farming the greenlip mussel for the wellness benefits derived from omega-3s found within the greenlip mussel. The Turner brothers have gone on and built significant holdings in marine farm ownership.

Unfortunately the excitement and demand for the natural anti-inflammatory extract from the greenlip mussel was short-lived due to lack of demand, research, and investment. Noel and John's wellness vison was well ahead of its time. Undeterred, they decided to reposition the greenlip mussel as a high-end gourmet shellfish for the food industry. In the late 70's the Turner brothers entered the mussel processing business. KiwiClams was born.

Continuing to be at the forefront of the emerging greenlip mussel industry, the Turner brothers processed and exported the very first container of greenlip mussels (KiwiClams) out of New Zealand to the United States in 1982.

These were extremely challenging times both for the Turner brothers and the industry as the greenlip mussel was virtually unknown outside of New Zealand.

In 1985 Noel took the courageous step of moving to the USA to promote the greenlip mussel. Noel arrived with a box of greenlip mussel samples and "the vision". Over the course of the next 23 years Noel and John visited over 20,000 restaurants and hotels across America, Europe, Japan, and Asia.

Today, Noel and John Turner wish to share their "wellness vision" with everyone; bringing YOU the most powerful and effective anti-inflammatory omega-3s and antioxidants on the planet - MOXXOR!